15 pages found in
Ethics and Standards:
FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
Worst practices, software and gimmicks to avoid.
http://www.blackhatseo.com/
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
http://www.silverdisc.co.uk/articles/spam-classification/
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
UK Act of Parliament that covers misleading advertising on the Internet.
http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm
Describes the action of cloaking and explains why you should not do it.
http://www.websitepublisher.net/article/cloaking/
A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
http://www.bigmouthmedia.com/search_engine_information/customer_guide/
Guide to avoiding being spammed and sending e-mail without spamming.
http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
http://www.ftc.gov/opa/1999/09/atariz.htm
The AMA's code of ethics for marketing on the Internet.
http://www.marketingpower.com/live/content1175.php
Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
http://www.nigritudeultramarines.com/
Examines the issues surrounding SEO standards of conduct.
http://www.bruceclay.com/EmergingStandards.htm
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm
Reviews major search engines to see if disclosures of paid content are clear and conspicuous. <small>(May 30, 2003)</small>
http://searchenginewatch.com/showPage.html?page=2214891
Reviews efforts to create standards for SEO industry and search engine marketing professionals. <small>(November 5, 2001)</small>
http://searchenginewatch.com/showPage.html?page=2164371
